Good End is a small-business solution that has set out to make digital marketing more accessible for businesses without the agency-level budget.
It’s a Black, woman-owned business, based in Brooklyn, with an emphasis on community. Working closely with the founders, I developed a brand that’s inclusive, yet still aspirational. With a cool, witty personality, the creative embodies a “get-shit-done” persona. The brand’s position is unique; being part of the streets, while still in the corporate world. I wanted to create something that reflected their position and show others that it’s a new method for age-old issues.
For this project I wore many hats. I created a custom logo mark and symbol with a home and out-of-home use. The mark was adapted to act as a watermark and frame.
As a fundraising campaign, I created merch that shows of the semi-street style of the mark as well as its unique-ness.
Lastly, I designed and developed a responsive website that feels inclusive yet cool.
Sold out! For the underdog.✊🏾
BLK is a campaign created to support black owned businesses and promote a seek for greater knowledge.
All proceeds went to supporting black owned businesses.
NOW: Adapted to be sold as fungible tokens, the owners of the 3 digital pieces will receive premium quality prints of the poster.
Abima is an Brooklyn born streetwear brand that was developed as a result of artistic ambiguity. I’ve creating an urban, modern brand identity that relates to the artistic, unyielding streets it was born in — Brooklyn, NY.
Abima is a full fledged streetwear company celebrated by many and created by me.
There is beauty in uncertainty. There is excitement.
There is creativity.
There is risk.
Enjoy its freedom.
Settle Nothing.™
The Great Gamers (GG) is a blog, forum and team finding platform created by gamers, for gamers. Equipped with a custom team building app, GG seeks to eliminate the issues that come with being a solo gamer; not having anyone to play with.
For this project I created a bold, friendly identity that elevates this micro company to feel like a larger organization working to supply all gamers with as much resources the small team can manage.
I created a custom typeface, symbol, website and app.
Check out the live site at TheGreatGamers.com.
Many a game have come and gone. Through out time chess remains unmatched as a battle of great minds. As e-sports rise to the forefront of game, chess is in a unique position to become the ultimate battleground for both, common people and the masterminds.
We set out with one goal — make chess cool.
A game for everyone… Everyone’s game.
By making chess cool, we are able to create an all inclusive game that gives everyone a chance at greatness.
As the lead on this project I’ve created a custom mark with a lighthearted and friendly tone. Something that could represent the game of chess as it segues into a modern era. Greatness awaits.
My goal was not to change the game of chess — just how its viewed. From nerd to athlete.