Good End is a small-business solution that has set out to make digital marketing more accessible for businesses without the agency-level budget.
It’s a Black, woman-owned business, based in Brooklyn, with an emphasis on community. Working closely with the founders, I developed a brand that’s inclusive, yet still aspirational. With a cool, witty personality, the creative embodies a “get-shit-done” persona. The brand’s position is unique; being part of the streets, while still in the corporate world. I wanted to create something that reflected their position and show others that it’s a new method for age-old issues.
For this project I wore many hats. I created a custom logo mark and symbol with a home and out-of-home use. The mark was adapted to act as a watermark and frame.
As a fundraising campaign, I created merch that shows of the semi-street style of the mark as well as its unique-ness.
Lastly, I designed and developed a responsive website that feels inclusive yet cool.
I am a BLK designer living in New York City. I was across the street when Eric Garner said over and over again “I can’t breathe.” I stood there with a crowd of people and did nothing. I’ve lived in 4 of the 5 boroughs and have been a victim of racism in every one of them and every time I did nothing. I’ve seen people die, watched as friends were assaulted and known of people in terrible situations — again, I did nothing.
Today, I am tired of playing victim. I am tired of doing nothing.
I’ve educated myself on afro-american history and have worked hard to position myself as a formidable designer in a predominantly white industry. I fall within the 3% of BLK designers and wanted to represent the community with these 3 letters.
The handmade lettering was designed unique to represent Black Excellence; for all the history we have that does not capture Afro-American involvement.
BLK is a campaign created to support antiracism and promote a seek for greater knowledge.
Abima is an Brooklyn born streetwear brand that was developed as a result of artistic ambiguity. I’ve creating an urban, modern brand identity that relates to the artistic, unyielding streets it was born in — Brooklyn, NY.
Abima is a full fledged streetwear company celebrated by many and created by me.
There is beauty in uncertainty. There is excitement.
There is creativity.
There is risk.
Enjoy its freedom.
The Great Gamers (GG) is a blog, forum and team finding platform created by gamers, for gamers. Equipped with a custom team building app, GG seeks to eliminate the issues that come with being a solo gamer; not having anyone to play with.
For this project I created a bold, friendly identity that elevates this micro company to feel like a larger organization working to supply all gamers with as much resources the small team can manage.
I created a custom typeface, symbol, website and app.
Check out the live site at TheGreatGamers.com.
Many a game have come and gone. Through out time chess remains unmatched as a battle of great minds. As e-sports rise to the forefront of game, chess is in a unique position to become the ultimate battleground for both, common people and the masterminds.
We set out with one goal — make chess cool.
A game for everyone… Everyone’s game.
By making chess cool, we are able to create an all inclusive game that gives everyone a chance at greatness.
As the lead on this project I’ve created a custom mark with a lighthearted and friendly tone. Something that could represent the game of chess as it segues into a modern era. Greatness awaits.
My goal was not to change the game of chess — just how its viewed. From nerd to athlete.