Good End is a small-business solution that has set out to make digital marketing more accessible for businesses that don’t have an agency-level budget.
It’s a Black, woman-owned business, based in Brooklyn, with an emphasis on community. Working closely with the founders, I developed a brand that’s inclusive, yet still aspirational. With a cool, witty personality, the creative embodies a “get-shit-done” persona. The brand’s position is unique; being part of the streets, while still in the corporate world. I wanted to create something that reflected their position and show others that it’s a new method for age-old issues.
When being featured in other places we use the full type mark, “Good End”. When posting content on our own platform we control how we are perceived and say Good End using Good and a period.