Good End is a small-business solution that has set out to make digital marketing more accessible for businesses without the agency-level budget.

It’s a Black, woman-owned business, based in Brooklyn, with an emphasis on community. Working closely with the founders, I developed a brand that’s inclusive, yet still aspirational. With a cool, witty personality, the creative embodies a “get-shit-done” persona. The brand’s position is unique; being part of the streets, while still in the corporate world. I wanted to create something that reflected their position and show others that it’s a new method for age-old issues.

For this project I wore many hats. I created a custom logo mark and symbol with a home and out-of-home use. The mark was adapted to act as a watermark and frame.

As a fundraising campaign, I created merch that shows of the semi-street style of the mark as well as its unique-ness.

Lastly, I designed and developed a responsive website that feels inclusive yet cool.