Diageo approached Code & Theory with an RFP to creating the start of a the brand identity and strategy to their upcoming app, The Bar. As the lead designer, I won the pitch by delivering a strategy that did more than send alcohol to your home. It delivered an experience that could be integrated with home, concerts, parties and more. Giving the full in real life bar experience through quizzes, mixology, and partnerships through a flexible device that served as “the bar”.