Con Edison Clean Energy – 8H

Branding, Graphic & digital design

Designed with use in mind.

Con Edison Clean Energy

Con Edison approached Code & Theory with an ad campaign idea to teach their customers about the true power of clean energy. To educate people on how powerful clean energy can be I created a system to simply educate people on the everyday things that are already being powered by green energy sources. Thus creating an extension to their ad branding guidelines

Where clean energy lives.

  • Ad Design

  • Art Direction

  • Brand Guidelines

  • Brand Identity

  • Brand Strategy

  • Creative Direction

  • Graphic Design


Let’s start with the device. Simple, but powerful. “From ___ to ___.”

I designed custom icons to help tell the story.

I flew back home to New York City to art direct a photo shoot for the project.

Finally, it all came together.

Lastly, they loved it so much they asked us to create a secondary language for elements that fall outside of, yet still align with their campaign.