One Touch approached Code and Theory with an RFP to modernize their brand identity. I lead one of the creative directions and designed an identity that was inclusive to all ages. Being close to family and friends with diabetes, I personally felt that for too long the younger audience has been alienated from the conversation around diabetes. I created a brand with two main fonts that could be used to give our audience age target some versatility. Sadly this was the one pitch I did not win throughout my time with Code & Theory.