Proven – 8H

Branding, Graphic & digital design

Designed with use in mind.



Winter 2019 - Spring 2019


Co-Art Direction & Lead Designer

A product named by science, Proven is a skincare line that uses your feedback and its own AI to decide what’s best for your skin. A clever system so I created a brand identity that is just as clever. As the lead designer on this project, under creative direction of James Spindler & Company, I created a large number of logos and layouts for the forms provided. Developed a strong brand guideline around the logo and Mark, a set of icons and UX/UI.

Created a brand that is as clever as the product itself.

  • Brand Identity

  • Packaging

  • UX & UI

  • Web Design

As seen on Shark Tank, Forbes, People, TechCrunch, ABC, Vogue, Refinery 29, GQ, Fast Company, New York Times and much more!