A product named by science, Proven is a skincare line that uses your feedback and its own AI to decide what’s best for your skin. A clever system so I created a brand identity that is just as clever. As the lead designer on this project, under creative direction of James Spindler & Company, I created a large number of logos and layouts for the forms provided. Developed a strong brand guideline around the logo and Mark, a set of icons and UX/UI.